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COMPLETE Survey of Mass Communication Notes - Part 6 (got a 90% in the course)

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Boston College
COMM 1020

9/24/13 Lecture 6 People, Organizations, and Industries • Levels of Analysis o Media People o Media Organizations o Media Industries o Media as an Institution Media Industries, Media Institutions • Mandate = regulatory system, set of laws within which media are made • USA works largely under the commercial mandate o Media institutions are organized by economic systems  Operated for profits o Owned by corporations • Public Mandate o Operated for the public good (not for profit) o Owned by “the people” (i.e. the government) o Ideal media as “cultural uplift”  Educate and inform and uplift culture The Dawn of our Commercial Media System • By the late 1920s, American broadcasting system was becoming well established (on a commercial mandate) o Media outlets broadcasting media outlets were privately owned by individuals or companies o Decentralized  not a single unified place that was putting together, organizing, and sending information o Broadcasting was localized  Local radio stations, newspapers, etc. • Broadcasting in Britain: o Non-profit, owned by the government  BBC formed by the Royal Charter  “Giving the public what it ought to have” o Centralized  head of broadcasting/BBC located in London that organized principles and what would be broadcasted  One station in London for the whole country (as opposed to localized broadcasting) • Why and how did America develop a commercial model for broadcast media when so many others chose a public system? Key Historical Moments, 1900-1920s • Moving from print to electronic culture • Pre-WWI (1905-1917) o Wireless communication technology invented and developed  Based on radio waves  Mostly used by shipping companies and amateur radio operators • During WWI (1917-1918) o Radio came under the Navy control  Seen as matter of national security • Coordinated naval fleets with other nations • Post-WWI (1918-late 1920s) o Radio Corporation of America was established  Navy wanted to keep control of radio system for national security after war • Wanted a monopoly o Congress compromised, so instead of having a military based monopoly, they set up a corporate monopoly  Gathered all patents and lumped it under RCA • Stole a lot of patents from the British o Amateurs lobby for “Citizen Wireless”  Not happy with RCA Three Central Factors for U.S. System • 1) Persist
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