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COMPLETE Survey of Mass Communication Notes - Part 8 (got a 90% in the course)

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COMM 1020
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10/1/13 Lecture 8 Commercial Media, Consumer Cultures • Quiz 1 Review: o The belief that technology is the main thing that causes change throughout history is known as technological determinism o A researcher wants to know whether or not the apology speech that celebrity chef Paula Deen posted to Youtube helped improve her public image among those who watched it. In designing the study, the researcher is most likely to employ the Transmission Model o According to MediaMaking and class discussion, which of the following statements most closely reflect the “theory of mass society?  None of the Above o A significant shift in electronic culture includes the fact that the speed of communication is no longer dependent on human transportation o Oral cultures facilitated a system of memory based of themes and formula o Fragmented texts and the notion of measuring reality against images rather than images against reality are characteristics of The Post-Modern Era The Business of Media • How does media function economically as an industry? • What ownership patterns emerge over recent history? Primer of Economic Terms • Commodities – products that are made primarily made to be sold in the market • Aim of capitalist market place? – MAKE A PROFIT and INCREASE THE RATE AT WHICH PROFIT IS GENERATED o To sell a commodity at a higher price than it costs to make it  Surplus Value – what’s left over after, when the exchange value is higher than its cost of production o Surplus Value is reinvested to grow the business and make it stronger, ultimately creating an even larger profit The Business of Media • Commercial Mandate o Operated for profit o Owned by corporations with belief that corporate interest maps neatly onto public interest and democracy  Often riffed with tension o Central revenue models:  Selling media content to users • Newspapers  Selling audiences to advertisers Distinctive Features of Media Industries • 1. Media Products = type of public good o In an economic sense, consumption of the product by one person doesn’t diminish/exclude consumption by others o Is not owned by private company, free for the public to use (electromagnetic waves) o Cultural Sense: deals in symbolic, shapes public sentiment  Example: Hollywood as America’s “Dream Factory”
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