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COMPLETE Survey of Mass Communication Notes - Part 23 (got a 90% in the course)

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Department
Communication
Course
COMM 1020
Professor
All Professors
Semester
Winter

Description
12/5/13 Lecture 24 Global TV Trade • Intermediaries/gatekeepers: salespeople, programming executives, network schedulers • Trade in “ideas” about TV – what people want more powerful than texts themselves • Financial and cultural negotiation process • Temporal discount o Older shows are thought to be less popular, thus cheaper • Cultural discount o Media from countries that don’t share similar culture or regional overlap thought to be less popular, thus cheaper Forms Global TV Trade • 1. Import/export • 2. Formats: concepts, premise, branding • 3.
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