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COMPLETE Survey of Mass Communication Notes - Part 24 (got a 90% in the course)

2 Pages

Course Code
COMM 1020

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12/10/13 Lecture 25 • Best approach to study is how terms connect to eachother o Examples of things • Download review sheet Review • Albert Bandura Study (BOBO DOLL STUDY) • Signifier and signified o Semiotics study what things mean  Sign is made up of a signifier and a signified (signifier/signified) • Signifier = spoken word “dog”, letters that spell out the word “dog” o Doesn’t actually do any work by itself – in order for it to have a meaning, it has to be attached to a signified  Signified = idea or concept that you think of when
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