COMM1040 Lecture Notes - Lecture 8: Ageism, Intercultural Competence, Ableism
2 Nov 2015
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Culture: an established coherent set of beliefs, attitudes, values, and practices shared by a large group of people. Communicate the culture so it can be passed on. Influences: nationality, ethnicity, religion, gender, sexual orientation, physical abilities, age. People who have more power within a society determine the dominant culture. Members who don"t conform to the dominant culture form co-cultures. Can be based on age, social class, gender, mental capabilities. Co-cultures develop communication practices for interacting with members of the dominant culture. Communication practices are made to ____ fit in, stand out. Conform to negative stereotypes in an exaggerated way. Act, look, and talk like members of the dominant culture. Express co-cultural identity through our appearance, actions, and words. People may rely on stereotypes when interacting with outgroupers. Stereotypes lead to rigid attitudes toward groups and their members. Stereotype content model: prejudice centers on two judgments: Benevolent prejudice: think of a group as inferior but also friendly and competent.
