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United States (325,938)
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CSCI 1031 (14)
James Gips (14)
Lecture

November 13

1 Page
70 Views

Department
Computer Science
Course Code
CSCI 1031
Professor
James Gips

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Description
November 13, 2013 Two major exit strategies of start­ups are to go public or to be acquired The stronger, more differentiated the product, the less it needs to be propped up by the ad Ads can be directed at any level of the purchase funnel Learn where your weak spot in your purchase funnel where you lose potential customers is Prop it up with advertising Viral marketing Getting your customers to promote your product or service Classic early example was Hotmail Switching costs For a customer to switch to a new provider, the value received from
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