ECON1131 Lecture Notes - Lecture 24: Marginal Revenue, De Beers, Monopolistic Competition

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In order to develop principles and make predictions about markets and how producers will behave in them, economists have developed four principal models of market structure: perfect competition, monopoly, oligopoly, monopolistic competition. System of market structure is based on two structures: the number of producers in the market, whether the goods offered are identical or differentiated. Differentiated goods are goods that are different but considered somewhat substitutable by consumers. A monopolist is a firm that is the only producer of a good that has no close substitutes. An industry controlled by a monopolist is known as a monopoly. The ability of a monopolist to raise its price above the competitive level by reducing output is known as market power. What does a monopolist do with market power: a monopolist reduces the quantity supplied and moves up the demand curve, raising the price.

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