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Class Notes for Marketing at Boston College

Exam Study Guides for Marketing Courses

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MKTG1021 Lecture Notes - Lecture 14: Brand Awareness, Pantene, Yogurt
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Session 14 - Product Management 1. What is a product? a. Bundle of physical, service and symbolic attributes designed to satisfy a consumers wants and needs b. More than just p...

Marketing
MKTG1021
Nikolova
MKTG1021 Lecture Notes - Lecture 11: Thematic Apperception Test, Focus Group, Ethnography
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Session 11 Marketing Research 1. What is marketing research? a. The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions 2. Marketing resea...

Marketing
MKTG1021
Nikolova
MKTG 1021 Lecture 7: Marketing Research_
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I. Market Research A. Set of techniques for collecting information, recording, analyzing and interpreting data to aid marketers 1. McDonalds: 2 segments ...

Marketing
MKTG1021
Samaras
MKTG1021 Lecture Notes - Lecture 6: Customer Relationship Management, Customer Retention, Retention Rate
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I. Customer Relationship Management: A. Developing and maintaining a mutually beneficial long term relationship with strategically significant customers because they spend more ...

Marketing
MKTG1021
Samaras
MKTG1021 Lecture Notes - Lecture 2: Customer Satisfaction, Core Competency, Swot Analysis
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Marketing metrics: Objective to provide a strategy and tactics and keep an eye on targets - calculating success Types: Market share objective: % of a market controlled by one compan...

Marketing
MKTG1021
Samaras
MKTG1021 Lecture Notes - Lecture 3: Marketing Mix, Institute For Operations Research And The Management Sciences, Target Market
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Goal of a Marketer: Understand the job/product a consumer wants Be the brand someone wants to hire to do the job/make the product Marketing Strategy: Identify: Target market of the firm ...

Marketing
MKTG1021
Samaras
MKTG1021 Lecture Notes - Lecture 5: Psychographic
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STP: Segmentation: Clustersimilartypebuyers/peopleintolikegroups Developprofiles Consumershavediverse Needsandpreferences Resp...

Marketing
MKTG1021
Samaras
MKTG1021 Lecture Notes - Lecture 1: New Balance, Starbucks, Energy Brands
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Core aspects of marketing: Satisfies customer needs and wants Lexus creates a car and advertises it to people who want what they are selling even if they havent realized it Exchange b...

Marketing
MKTG1021
Samaras
MKTG3170 Lecture Notes - Food Bank, Simple Machine

Management & Entrepreneurship Professor Bonnevie and Professor Ellis 30 November 2013 While working at the Greater Boston Food Bank was both a rewarding and eye opening experience, I believe the Food Bank can ...

Marketing
MKTG3170
Donald James
Management and Entrepreneurship_Notes 2.docx

Kelsi McDougle CWEL Retreat Management and Entrepreneurship 1. Often I find that I am at my best when I do small, simple things for the betterment of others. For example, I think when I’m alone and noti...

Marketing
MKTG3170
Donald James
MKTG3170 Lecture Notes - Babson College, Bentley University, Uptodate

McDougle Kelsi McDougle Management and Entrepreneurship Professor Katrina Fludd 3 December 2013 Vision/Mission Being fortunate enough to be a student at Babson College means I have big expectations for bot...

Marketing
MKTG3170
Donald James
Lessons Reflection.docx

Management and Entrepreneurship Lessons Learned 11 December 2013 While I have learned a lot about group work and my peers this semester, I have also learned invaluable information about myself as I adjusted to...

Marketing
MKTG3170
Donald James
Management and Entrepreneurship_Notes5.docx

Kelsi McDougle Professor Fludd Management and Entrepreneurship 8 October 2013 While I was unable to attend the Jackson Katz performance on Sunday night, based on the discussions in class on Monday, I feel as ...

Marketing
MKTG3170
Donald James
MKTG1021 Lecture Notes - Costco, Walgreens

01/28/2014 The Washington Post 2013 DC tried to pass a bill forcing Walmart to pay employees a living wage (12.50/hr wages plus benefits) Gray vetoes I because many people need walmarts low prices 24% live paycheck to p...

Marketing
MKTG1021
Bridget Akinc
Subprime loans.docx

Subprime loans 01/28/2014 Subprime Loans Credit score below industry average Higher interest rate Who is targeted for this kind o...

Marketing
MKTG1021
Bridget Akinc
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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