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Class Notes for Marketing at Boston College

Marketing
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MKTG1021 Lecture 14: Session 14
Premium

Session 14 - Product Management 1. What is a product? ...

Marketing
MKTG1021
Nikolova
MKTG1021 Lecture 11: Session 11
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Session 11 Marketing Research 1. What is marketing research? a. Th...

Marketing
MKTG1021
Nikolova
MKTG 1021 Lecture 7: Marketing Research_
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I. Market Research A. Set of techniques for collecting ...

Marketing
MKTG1021
Samaras
MKTG 1021 Lecture 6: Customer Relationship Management_
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I. Customer Relationship Management: A. Developing and...

Marketing
MKTG1021
Samaras
MKTG 1021 Lecture 2: Analyzing the Marketing Environment_
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Marketing metrics: Objective to provide a strategy and tactic...

Marketing
MKTG1021
Samaras
MKTG 1021 Lecture 3: Marketing Strategies and Plans
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Goal of a Marketer: Understand the job/product a consumer wa...

Marketing
MKTG1021
Samaras
MKTG 1021 Lecture 5: Chapter 9_
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STP: Segmentation: Clustersimilartypebuyers/p...

Marketing
MKTG1021
Samaras
MKTG 1021 Lecture 1: Intro to Marketing
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Core aspects of marketing: Satisfies customer needs and want...

Marketing
MKTG1021
Samaras
Management and Entrepreneurship_Notes 2.docx

Kelsi McDougle CWEL Retreat Management and Entrepreneurship ...

Marketing
MKTG3170
Donald James
CommunityService.docx

Management & Entrepreneurship Professor Bonnevie and Professor Ell...

Marketing
MKTG3170
Donald James
Lessons Reflection.docx

Management and Entrepreneurship Lessons Learned 11 December 2013...

Marketing
MKTG3170
Donald James
Management and Entrepreneurship 4.docx

McDougle Kelsi McDougle Management and Entrepreneurship Professo...

Marketing
MKTG3170
Donald James
Management and Entrepreneurship_Notes5.docx

Kelsi McDougle Professor Fludd Management and Entrepreneurship ...

Marketing
MKTG3170
Donald James
Walmart min wage .docx

01/28/2014 The Washington Post 2013 DC tried to pass a bill forc...

Marketing
MKTG1021
Bridget Akinc
Subprime loans.docx

Subprime loans ...

Marketing
MKTG1021
Bridget Akinc
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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