MGMT1021 Lecture Notes - Lecture 1: Career Development, Implicit Attitude, Ingroups And Outgroups
11 Jun 2018
School
Department
Course
Professor
3/22-- Group Process: Diversity
What is Diversity:
- The degree to which a work group or organization is heterogenous with respect to
personal and functional attributes
- The presence of differences among members of a social unit
Types of Diversity:
Surface Level
-generally immutable
-Almost immediately observable
-Measured In simple and valid way
-Eg: race, ethnicity, sex age
Deep Level
- Subject to more construal
- More mutable
- More challenging to measure
- Eg: attitudes, knowledge, values, skills morals, religion
Why Diversity Matters?
1) Diversity becoming a new normal
2) Access diverse customers/ recruit top talent
3) Makes us smarter
Attracting top talent:
- People want to working an environment where they :
- See people who are similar to themselves
- Feel confident they will not be marginalized or excluded based on differences
- Perceive opportunities to grow and advance regardless of surface or deep level
differences
Reaching Customers
-Diversity allows you to:
● - understand the unique perspectives, needs and preferences of diverse
customer segments
● - access customers who can’t be reached through traditional shaes channels
● -Communicate the value of products and service in ways that resonate w
customers from diverse backgrounds.
Makes us Smarter:
- Scientific breakthroughs due to group diversity
- Discovery of double helix DNA:
- Crick: amateuer scientists with interst in bio, chem, physics no phd
- Watson: phd in zoology
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
The degree to which a work group or organization is heterogenous with respect to personal and functional attributes. The presence of differences among members of a social unit. Eg: attitudes, knowledge, values, skills morals, religion. Why diversity matters: diversity becoming a new normal, access diverse customers/ recruit top talent, makes us smarter. People want to working an environment where they : See people who are similar to themselves. Feel confident they will not be marginalized or excluded based on differences. Perceive opportunities to grow and advance regardless of surface or deep level differences. Understand the unique perspectives, needs and preferences of diverse customer segments. Access customers who can"t be reached through traditional shaes channels. Communicate the value of products and service in ways that resonate w customers from diverse backgrounds. Crick: amateuer scientists with interst in bio, chem, physics no phd. Made fewer errors, shared more info and deliberated longer. Female rep in top mgmt leads to increased firm performance.
