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Fast food porters 5 forces.docx

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Department
Marketing
Course
MKTG 1021
Professor
Bridget Akinc
Semester
Spring

Description
Fast food porters 5 forces 01/28/2014 http://beta.fool.com/titans8904/2013/06/24/who­can­compete­with­starbucks/38285/ investment blog focusing on international competition and the rising Hispanic class.  McDonalds and DD now have Hispanic targeted ad campaingns while SB has yet to launch.  25% drink coffee outside the home as opposed to those who make t at home Starbucks new Flan Latte? MD 1400 stores SB 6000 DD 5000 but DD is a franchise so it can expand with less capital and MD has a  presence worldwide.   MD makes 6% in sales Trying to go into coffee retail SB and DD reaction to MB enter coffee retail.  MD pours 130MM dollars to get into coffee retail Starbucks over­expanded made a
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