MKTG1021 Lecture Notes - Lecture 1: New Balance, Starbucks, Energy Brands
Document Summary
Lexus creates a car and advertises it to people who want what they are selling even if they haven"t realized it. Communicate that the product is on sale to customers. What value do you place on the product. Everything a buyer gives up in exchange for a product: time, money, energy. Create value through goods, services, and ideas. When a marketer informs, persuades, and reminds customers about their products and its potential benefits. Everything you need to deliver a product to a customer when they want or need it. Placing almond milk next to regular milk in a grocery store so that people who want it can find it easily. Can be performed by many businesses and organizations. Manufacturers, retailers, consumer a and consumer b. When production became more efficient and people could compete sales had to be ramped up.
