MKTG1021 Lecture Notes - Lecture 3: Marketing Mix, Institute For Operations Research And The Management Sciences, Target Market
Document Summary
Be the brand someone wants to hire to do the job/make the product. Marketing mix (4 ps, related to the target) Know how to build a sustainable competitive advantage. Retain loyal customers and have excellent customer service. Low pricing due to product transportation efficiency. Based on the analysis of a situation. Narrow (missed opportunities and threats) marketing myopia. Just right - market orientation and benefitfocus, must take account of competitor. Have a plan for strategies, tactics and evaluating your own performance. Have to know what direction you want to go into and and what resources to allocate. Internal strength and weaknesses and external threats and opportunities. Divide the market so you"re looking at different groups of consumers to target. Bring inspiration and innovation to every athlete in the world. You have a body, you are an athlete. Mix of products and services at prices target markets will think are great values.
