PRTO1111 Lecture Notes - Lecture 2: Financial Analyst, Marketing Strategy, E-Commerce
26 Sep 2016
School
Department
Course
Professor
Document Summary
Two kinds of marketing professors: research, professors of practice. Think of when marketing: advertising, sales and products, brand, demographics. Advertising: advertising is a subset of marketing. What creates a market: competitors, customers, product, geographies. Bmw and toyota in different markets: different purposes, different prices, manufactured in different countries, sold in different countries, different competitors, financial analyst in the same marker. What market are you in constantly trying to define that. What market is amazon in: in a number of different markets (by product, different competitor market (alibaba, in terms of growth would rather be in e-commerce market. Amazon"s ability to make money is shrinking: alibaba: doesn"t carry inventory but rather post and sells online. Takes portion of sale but don"t need to build infrastructure. Amazon is expanding and investing infrastructure and has inventory: market for cloud services sees growth rate for web services. How is possible where they are in this business. Offering: scale, store data, security, capital to invest.
