Technology & Society
Family, Work, and Consumption
• The Net Generation in the Workplace
o Many criticisms of the worker in the workplace
o Digital natives have grown up with the idea of collaboration, freedom, and
autonomy, which is not something that the digital immigrants are used to
o Criticisms of the Net Generation in the Workplace:
Lazy – one sees it as working smart but the immigrants see it as
working hard (i.e. making a program to simplify a task); always
trying to simplify things
• Also, impolite and not punctual!
Entitled – workers looking to collaborate with everyone as equals
No loyalty – about mobility, flexibility; many different jobs
because we want to be on the move and make choices
• Young not willing to “pay dues”; not willing to do grunt
work and work your way up
Ill Prepared for Work
o Is there really a problem with Digital Natives?
Or is there simply a clash between two differing perspectives on
o What are we clashing over?
“The Right Tool for the Job”
• what are really the good skills for making you good for the
job; digital natives rely on technical capital
• older workers rely on social and cultural capital
Employees are really in control today, not employers
• Companies now compete for customers AND talented
o Ex. Zuckerberg says that they compete to get as
many top engineers as possible
o Future employers are going to have to relent (change their structure) or
they will suffer
o Hiring Workers
• How to attract the best and the brightest?
o Employment websites (ex. Monster.com)
Between 8085% of all jobs are not
advertised (people learn of them through
WOM and recommendations) o Major companies get thousands of resumes every
o Many resumes are sorted through the help of
o Social capital is still important!
Linkedin.com (2003) – Reid Hoffman
(Hoffman liked to Huff on LinkedIn)
• Interrogation vs. Conversation
o “Questions are welcome!” and encouraged
shows interest and that you are thinking
o The Future/Present of Work
Will Freelancing become the norm?
• Estimated 40% of all workers will be freelance workers
• MAR (Minimum Acceptable Rate) = (# hours worked +
business costs)/(overhead costs) + taxes ▯know what you
are worth (your hourly wage)
o You are your own boss – set own hours and own
o No job security
o No health benefits, or benefits at all
o Taxes – have to figure this out
• Need a job? Invent it.
o New jobs = app development, etc.
How to “FutureProof” Yourself?
• Create an emergency fund – i.e. savings account (at least 3
month’s worth of your bills saved)
• Diversify your skills and experience
• Develop and expand your social network
o Layoff/graduation test – if do not have at least 10
people you can contact to get a job then you have
• Learn to promote yourself
• Develop a second income steam
o Workers and Technology
OutSourcing of Jobs
• 11% of service jobs are performed remotely
o ICT has played a major role; easy for companies to
send your information abroad
• Robotics o Ex. Betty Bots by Kiva Systems – retrieve your
online purchase in warehouses (99.7% accuracy, no
breaks, etc.) – better than humans, cheaper, and
more cost effective
• How many employees do you really need?
• What would you do if you only had to work 15 hours a
week? Humans have always been working.
o Is Guaranteed Minimum Income (GMI) the future?
Existing Jobs A: Jobs today that B: Current jobs that
humans do – but humans can’t do but
machines will eventually machines can.
New Jobs D: Jobs that only humans C: Robot jobs that we
will be able to do – at can’t even imagine yet
o The Future of Work
According to Race Against the Machine, right now we are kind of
even with the machines
In many contexts, human will eventually lose the headtohead
race against the machine
• The key is to stop racing AGAINST machines and to start
racing WITH them!
We are undergoing the Great Restructuring – and not everyone is
willing or able to adapt
How do we work with the machines?
• Organizational Innovation (i.e. Google, Facebook, etc.)
o Creative destruction – need to get comfortable with
tearing down this system; people are resistant to
change (i.e. make is mandatory to take one of your
o Perfect business for the future = Micromultinational
= 1012 workers that are able to sell their products
around the world thanks to technology (ship,
manufacture, market etc. using technology)
• Investing in Technical Capital (especially in Education)
o STEM ▯ STEAM (science, technology, art,
engineering, mathematics); need creativity, which
you need to practice
• Consumption & Technology
o Consumption is changing
Because of the generational divide