MBU 1110 Lecture Notes - Lecture 7: Press Kit, Adjusted Gross Income, Talent Agent
13 Jan 2017
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Document Summary
The music business and recording industry: the management team, personal manager. Role (i) producing the act and show (a) polishing (b) establishing act vs. new act (c) use video for objective examination (d) engage coaches and trainers (ii) coordinating the elements engage a theatrical producer (iii)programming. Controlling performances (i) determine frequency of performances with booking agent. (a) maximize income (b) avoid exhaustion and overexposure (ii) select kinds of engagement offers (iii)determine when client is ready . Negotiating for appearances (i) other talent buyers (a) tv (b) film (c) broadway (ii) illegal for managers to directly contract talent engagements without being a licensed talent agent. Developing peripheral income (i) product and service merchandising (a) concert souvenirs (b) sponsorship (c) broadcast commercials (d) product endorsement (ii) music souvenir merchandiser (a) licensed by artist"s manager (b) 3% on royalties. Agreement (i) engage independent legal counselors (ii) manager issues deal memo (iii)artist counters (iv) negotiations begin: accountant/business manager.
