UGBA 10 Lecture Notes - Lecture 8: Food Safety, Organic Food

• School: Berkeley
• Department: Business Administration Undergraduate Program
• Course: UGBA 10
• Professor: John Briginshaw

Document Summary

A business case to illustrate business challenges of sustainability and operations. Identify trade-offs between some traditional approaches to process efficiency adopted by fast food restaurants but which may not be very sustainable. It is easier to store than fresh food but it may also contain artificial preservatives. 1. 2 buying organic food with no artificial fertilizers. It may be more expensive but it may also be healthier. A farm with free-cage chicken may not be as productive as a intensive and industrialized facility. Suppliers are located within 350 mi radius of each store in order to embrace the food with integrity philosophy. Chipotle"s stri(cid:272)t rule a(cid:271)out freshness forces the company to develop hundreds of suppliers in each region. Invest in supporting local farms with their food safety requirements. The idea of offering fresh food and partner with local farmers is valuable.