UGBA 10 Lecture Notes - Lecture 3: Cross-Docking, Fixed Cost, Starbucks

• School: Berkeley
• Department: Business Administration Undergraduate Program
• Course: UGBA 10
• Professor: John Briginshaw

Document Summary

Lecture 3: process management: process strategy and structure: service and products ebay. They run such a large revenue company with only 15,500 employees. It has the presence in 39 markets, . 2 billion revenue in more than 50,000 categories. It is about dealing with the four major process decisions: process strategy and analysis. Decision in process design and strategy are made so that companies can fulfill their strategic goal. Process strategy is a set of decisions related to process structure, customers, flexibility of resources and capital equipment: process strategy decisions. 2. 1 four common decisions in process strategy: process structure: determines the process type relative to the kinds of resources needed, and their characteristics. Process structure in services: it is about choosing a process type that best achieves the competitive priorities for that process. Process types can be related to customer contact, level of customization.