HISTORY 124A Lecture Notes - Lecture 28: The Great Atlantic & Pacific Tea Company, Gustave Le Bon, Walter Lippmann
Document Summary
Essay due friday, nov 18 at 2pm via bcourses. No class wednesday november 23rd and friday november 25th. Rowland h. macy (1822-1877) of macy"s department store. John wanamaker (1838-1922) of wanamaker"s department store: the time to advertise is all the time, and half the money i spend on advertising is wasted; the trouble is i don"t know which half. Gustave le bon (1842-1931) published the crowd: a study of the. Popular mind in 1895: crowd mentality is different from individual mentality. Graham wallas (1858-1932) published human nature in politics in. 1908: liberal notion of democracy is the battleground for the best policy. Sigmund freud (1856-1939) publishes group psychology and the. Analysis of the ego in 1922: individual psychology having a component of a social psychology in it at all times, the individual is always a part of a crowd.
