MEDIAST 10 Lecture Notes - Lecture 24: Participatory Culture, Viral Video, Spreadability
Document Summary
Owned by google (make money thru ads and paid search) Its innovation value came from opens and spreadability . C. user-friendly (free, no logging in, no add"l software) Waka waka and charlie bits my nger widely viewed (~1billion) B. yt"s power to collect a mass audience. Uploaders, viewers, time spent watching all increasing. Tv = keep people on ch as long as possible across shows and as breaks, convince to return. Yt = keep views on the site thru recommendation and autoloading. Yt = collect audience over time; provides connection thru comments, sharing, etc. People can watch it over and over again. Tv = more channels mean more options but coming from the same few media corporations. Yt = radically increased content choices and creator diversity. Makeup tutorial, gaming, vlogs, etc (same channel can create diverse content) Result: users become broadcasters creating, ltering, and circulating content.
