RHETOR 103B Lecture Notes - Lecture 4: Netflix

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2 Feb 2017
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Sign: relationship between signifier (sound-image) + signified (concept) Relationship between the two is arbitrary (opposed to necessary ) Symbol: there is a natural bond between the signified and the signifier. Ex. scales and justice > something that weighs is used to represent equality. Language is a system of all signs. Mutability: over time and contexts changed by language community. Can mean stay home, movie and relax or the more perverse meaning. Change in sign occurs when the relationship between s1 and s2 changes. > constant use of the sign while the context shifts. Each word gets its meaning because it is different from the others - a cat is a cat because it"s not mat or rat. It was 34 degrees outside, i caught a chill . Chill means cold here because it is different from all other words in the sentence. In language there are only differences with positive terms (120) Positive (posit = place), negative (negate = remove)

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