RHETOR 103B Lecture Notes - Lecture 6: Hijab, Racial Equality

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8 Feb 2017
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Language as a set of negative values. Words have meanings from differences from other words. Barthes uses and mobilizes both the semiological (saussure) and ideological (marx) critiques. Things we consider natural (eating 3 times a day, hair color) are actually rooted in history. B: we need to demystify/ denaturalize them to reveal historicity. Book examines different myths embodies in the french culture. Historical, unmotivated, many forms, is a language (studied semiologically), second order sign. Everything with meaning and radiates some suggestiveness can become a myth by stealing and restoring meaning. E. g. classroom use policies - suggest authority and discipline. B is impatient that things are considered and read as natural. Semiological criticism is important to ideological > create world. Myth is 2nd language with which we interpret first language. 2nd order signification robs the first and instills a new meaning, but this robbery is never complete ( game of hide and seek )

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