SOCIOL 182 Lecture Notes - Lecture 15: Pricing Strategies, Variable Pricing, Promotional Mix
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Pricing strategy - this section should include estimates of costs you will incur if you are exporting. You also need to take into account the price range of competing offers in the market, and your estimate of what it would cost to make the product based on the price in the us https://www. expatistan. com/cost-of-living/rio-de-janeiro https://www. expatistan. com/cost-of-living/rio-de-janeiro?currency=usd https://www-portal-euromonitor-com. proxy. cc. uic. edu/portal/statisticsevolution/index. We have decided to keep the us prices of chick-fil-a products the same to launch in the. Brazilian market since our prices are a little higher than our competitors. Chick-fil-a prices in brazil difference separates us from the other products in the market. Chick-fil-a will be focused on its quality and taste of our food. The prices of our products will display an accurate representation of what chick-fil-a offers its consumers. If we were to decrease chick-fil-a prices in brazil, our fear was that the consumers will assume that the quality has decreased as well.