THEATER R1B Lecture 8: Research

53 views2 pages

coralhamster848

3 Oct 2018

School

Berkeley

Department

Theater, Dance, And Performance Studies

Course

THEATER R1B

Professor

Sima Belmar

For unlimited access to Class Notes, a Class+ subscription is required.

Document Summary

In the research, i will examine the change in behavior of eating habits in response to the use of social media. As technology becomes an important tool that we can"t live without, people rely on it to do certain tasks. Focusing mainly on the usage of phones during mealtime, i will analyze how technology affects the ways people perceive food. Wait, stop, let me take a photo of it , Can you wait for all the food to come before you eat, i need a photo of all of them , Can you help me take a picture of me eating this , are all common dialogues during meal time. People take photos of food for several reasons. They want to remember what they eat so that they will know what to order next time. Or they might have their own food accounts/blogs that they share their eating habits or good restaurants with others.

Related Questions

QUESTION 1

Adolescents who snack on high-fat foods or sugary foods willdevelop type II diabetes as adults if they

		are genetically predisposed.
		do not change their eating habits.
		gain too much weight.
		all of these.

QUESTION 2

With regard to food intake, if parents do not set limits forchildren, children will

		probably become obese by the time they are adolescents.
		not learn to set limits for themselves in other aspects of lifeas well.
		become too independent as adults.
		all of these.

QUESTION 3

Children will learn to disregard their own internal hunger andsatiety cues if they

		observe their parents habitually overeating.
		watch too much television, especially food advertisements.
		eat too many complex carbohydrates during the day.
		drink too many soft drinks.

QUESTION 4

Parents can teach children to become responsible with regard tofood intake by

		modeling the behavior they want the children to learn.
		creating positive learning experiences around food.
		giving children a certain amount of authority with regard tofood choices.
		all of these.

QUESTION 5

When food is overly important or not attended to properly in thefamily, experts have found that there

		are more eating disorders.
		are fewer incidences of binging and purging.
		is a greater chance for discipline problems.
		all of these.

QUESTION 6

The first concrete element associated with trust, safety, andsecurity between an infant and the primary caregiver is

		love.
		food.
		attention.
		all of these.

QUESTION 7

Adolescent girls who believe they do not measure up to mediaportrayal of the perfect young body image

		may develop eating disorders.
		develop a stronger self-image and more confidence.
		usually are more accepting of their bodies in spite of themagazines.
		frequently commit suicide.

QUESTION 8

Experts agree that people with type II diabetes who ate foodshigh in fat or sugar as adolescents

		developed the disease because of their eating habits.
		developed the disease because of their genetic background.
		developed the disease because they were obese to begin with.
		all of these.

QUESTION 9

Teen magazines could have a positive influence on adolescentbody-image and self-image if the magazines would

		focus on things teens can do rather than on what teens looklike.
		show "real" teens of all ethnic backgrounds and shapes and notteen models.
		not emphasize the "Barbie" doll look as the ideal for teens.
		all of these.

QUESTION 10

The most powerful factor(s) to impact adolescent weight lossinclude(s)

		genetics.
		the closeness of the family.
		peers.
		a and b.

violetporcupine695

2. Get ready

Read the following conversation that Sharon Rodriguez, assistant in the Finance Department, and Derek Opazo, tour developer for the Americas, are having about what Derek can do to increase reservations for his tours.

1	Sharon: I looked up the results of recent studies on some travel trade association Web sites. Adventure Travel magazine also had a couple of great articles about tour sales. Derek: Interesting. What did they have to say?
2	Sharon: According to one survey I found, right now you could work on building your relationships with existing customers. Current customers are more likely to take another tour with us than new customers, especially if they have a personal connection to the company. Derek: So I should personally contact customers that have already taken one of my tours.
3	Sharon: That sounds like it might be helpful in the short term. Anything else? Derek: Oh, I donât know. People just donât want to travel right now. Theyâre nervous about the economy.
4	Sharon: Why do you think reservations are declining for your tours? Derek: Iâm not really sure. I think I need to expand my mailing list and send out a fresh batch of brochures to new prospects.
5	Sharon: Yeah, thatâs what a lot of people think. I did some research to find out if thatâs the case throughout the travel industry. Derek: Really? What kind of research did you do?
6	Sharon: Iâm actually going to write a brief report on what I found, but overall, customers report that they are waiting to see what happens with the economy before spending money on travel. The good news is that they are delaying their plans, not abandoning them. Derek: Thatâs good to know. So people expect to start traveling again in the near future.
7	Sharon: When they have a good sense of their future finances, our typical customers say that they will start traveling again. Also, when they start traveling again, customers will be looking for high-value experiences like the adventure and cultural tours that you develop. Derek: Really? But what should I do right now?
8	Sharon: Exactly. That means a lot of phone calls, but you are likely to get good results. Also, people say they are looking for valueâthey want extra services and special experiences, not just the usual guided tours. Biking, diving, sailing, and surfing are fairly popular. Derek: That means I need to update my tours.
9	Sharon: Right. Updating your tours will take some time, but when you do, theyâll stand out from the competition. Derek: I guess I need to get busy. Thanks for all the helpful information.

3. Now you try it

In the following space, reorganize the conversation according to the guidelines in the âWorking with Problem Owners and Stakeholdersâ lesson.

Click here to reorganize the conversation. You can list each part of the conversation in order as identified by number. For example, if part 7 comes first following by part 2, list 7, 2, etc.

pinkdonkey204

Case Study:

Wine Exports to China rise in value before the mid-1990s, the wine market in Asia was non-existent and many wine producers did not see potential in the Asian markets. But during the late 1990s and early 2000s, the markets started to change, and, almost overnight, wine became a symbol of wealth and class. The only problem was that very few producers were serving the market. As more producers became aware of the new potential markets, they started to enter China, Thailand, Singapore, Korea, and Japan. China posed specific problems for producers and importers as distribution channels and marketing strategies were virtually non-existent because the market was too new. The wine market maintained double-digit growth from 2005 - 2010, and it should grow faster than any other alcoholic beverage sector in the coming five years. With consumption rising at 10% - 15% per year it can be tempting for producers, whose traditional markets are stagnant, to consider China as a possible solution to their problems. Though there is little doubt that the market will continue to expand, the challenges are numerous: 1. A lack of transparency, counterfeit products, and unreliable information. 2. Dominance of the domestic giants. 3. Consumer and cultural challenges. 4. Distribution and logistics. The rewards are great for any foreign winery that can crack the market but the challenges are also great. The first step a winery must take before they carve out their niche, is to understand the reasons behind Chinese consumers buying habits, and how consumers purchase wine in China. Why do Chinese Consumers buy wine? The majority of wine purchases are made during the major holidays: Chinese New Year, Spring Festival, and the mid-Autumn Festival. Most of these purchases are destined as gifts for people. This is an interesting insight because gift-giving in China is important to the concept of Face. The Chinese wine consumer is typically a market follower, not a leader. He needs to feel safe about his purchase and does not want to lose face by choosing the wrong wine or admit that his knowledge of wine is limited. Chinese consumers buy wine to impress or gain Face (the Chinese word guanxi or the concept of face is somewhat analogous to influence or opportunities) within their social groups. Buying the right bottle of wine for a boss during the holidays could mean a promotion. In contrast to America or Europe, wine is also used as a social lubricant in place of spirits or beer. European consumers will often pair wine with food but Chinese are more likely to use wine as a social lubricant at parties or events. How do Chinese consumers buy wine? A survey conducted by the research company Wine Intelligence, which surveyed more than 1,000 Chinese upper middle-class drinkers of imported wine found that 75% of them said they often go online to look for wine information, and 62% said they frequently use social media as a source. New wine consumers were increasingly reliant on the digital world to learn about wine, with an estimated 13 million Chinese adults frequently accessing information online. This is a significant percentage of consumers searching for information online. Wineries that are looking to make an impact in China must create a strong digital strategy. (Source: http://www.digitalintheround.com/chinese-wine-market-digital-strategy/)

Question 8:
If you were a foreign wine marketer, state four (4) macro-environment factors you would consider before entering the Chinese market.
(12 marks)

greydolphin960

THEATER R1B Lecture 8: Research

Document Summary

Get access

Related Documents

THEATER R1B Lecture 5: The perception of taste

THEATER R1B Lecture 12: Foodstagram

THEATER R1B Lecture Notes - Lecture 11: Cultural Hegemony, Upper Class, Symbolic Power

Related Questions