BA 2030 Lecture Notes - Lecture 3: Signature Block, Free Writing

• School: BGSU
• Department: Business Administration
• Course: BA 2030
• Professor: Patricia Hanna- Garlitz

Document Summary

The ace process helps you achieve good communication outcomes: analyze your communication situation so that you make good decisions, why, compose efficiently and effectively, what, evaluate to ensure your communication will achieve its goals, check. Analyzing: the purpose focuses on the message, the audience helps you meet their needs, the content ensures a complete message, the medium helps you choose the best delivery option. Goodwill: when people have other"s best intentions in mind and act accordingly. Credibility: the quality of being trusted and believed in based on prior actions. For our audiences: what do they already know, what information do they need now, when do they need it, reactions, objections/objectives/questions, benefits to them. Media rich: a message through more than one cue; allows for feedback; a personal focus. Select mediums based on: urgency, cost, size of audience, location, need for feedback, preferences. Analyzing the medium helps you choose the best delivery option (p. 81 table)