BA 2030 Lecture 2: BA 2030 Ch 6 notes
8 Nov 2017
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Main purpose: state the news clearly, yet sensitively to protect the audience"s self-esteem, convince the audience to accept the bad news, project a positive image of yourself and your organization, avoid legal complications and liabilities. Select the best medium to achieve the goal: audience, content, response. What are the effective strategies for composing bad-news messages: decide where to state the bad news, phrase the bad news clearly, soften the bad news, close the message positively. Direct organization follows this pattern: state the bad news directly (main idea, provide supporting explanation, conclude with goodwill. Use indirect organization if: your audience is likely to be upset or angry, or: does not expect the news and will be surprised, or the news is difficult to understand without introductory explanation. Direct structure: state the bad news, provide supporting explanation, conclude with goodwill. Buffers: thank you, enclosure, company principle, good news, future improvement.
