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Class Notes for Marketing at Binghamton University

Marketing
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MKTG 311 Lecture 3: 8.31 Notes
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Steve Jobs Video:  Even a good brand needs to be marketed ...

Marketing
MKTG 311
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MKTG 311 Lecture 7: 9.12 Notes
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Consumer Purchasing: Search for Information:  Internal search...

Marketing
MKTG 311
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MKTG 311 Lecture 8: 9.14
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High - greater attention, deeper processing Low Involvement- less a...

Marketing
MKTG 311
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MKTG 311 Lecture 4: 9:2 Notes
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Customer Relationship Groups  Butterflies  Strangers ...

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MKTG 311
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MKTG 311 Lecture 5: 9.7 Notes
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Binghamtonignite.weebly.com/students Business professional dress co...

Marketing
MKTG 311
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MKTG 311 Lecture 9: 9.16
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Product related segmentation Some ways companies can use product ...

Marketing
MKTG 311
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MKTG 311 Lecture 10: 9.19 Notes
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Ch 3 on Macro and Micro environment Read article before class -...

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MKTG 311
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MKTG 311 Lecture 11: 9.21 Notes
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 Constantly asking customers their needs and what are competitor...

Marketing
MKTG 311
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MKTG 311 Lecture 6: 9.9 Notes
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Golden Circle- target, what  how  why, innovators = inside out, m...

Marketing
MKTG 311
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Costs

Marketing
MKTG 311
All Professors
MKTG Notes CH 12

Marketing
MKTG 311
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Marketing
MKTG 311
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Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
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Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
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Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
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