MKTG 311 Lecture Notes - Lecture 5: Sodium Bicarbonate, Starbucks, Nordstrom
26 Sep 2016
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Bcg growth matrix & ge/mckinsey matrix can be used for product analysis. My way of making a decision is better than your way of doing nothing . You need to make decisions on incomplete, ambiguous information. More strength in we than in i use the word we . Mp3 question mark no investment b/c very behind and no profit or being a leader unless all is invested = waste of potential for consulting and fast food chain. Bus dog not great market share, looking dim. Sell off mp3 or lower brand so you"re not competing in the same market as apple. Invest in bus line what you get from selling off mp3. Consulting has difficulty maintaining themselves b/c of infrastructure points, Fast food is good safety but consulting has greater potential for growth. Apple may be strong in america but it"s kind of weak elsewhere in comparison. Comparison of current markets and new markets and current products/services and new product/service.
