PSYC 111 Lecture Notes - Lecture 13: Echoic Memory, Iconic Memory, Sensory Memory

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Among higher animals, especially humans, learning does not occur through direct experience alone. Does not always involve associating stimuli or behaviors and their consequences, as in classical and operant conditioning. The process of observing and imitating a specific behavior is often called modeling. Ex: you observe a peer you admire giving a speech in class - the next time you speak in class, you incorporate what you observed during your peer"s speech. Mirror neurons, located in the brain"s frontal lobes, are thought by some scientists to demonstrate a neural basis for observational learning. Mirror neurons are a type of brain cell that respond equally when we perform an action and when we witness someone else perform the same action. Ex: wincing when we see someone get smacked in the head by a frisbee. Our brain"s activity underlies our intensely social nature.

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