The author suggests that the wrong way to fight obesity is through manipulating in the array of food options available to consumers. The author asserts that our government should be working to foster a sense of responsibility and ownership of our own health. The author believes personal responsibility is what we should focus on. Therefore, the rhetorical appeal the author uses to make her assertion definitely embodies ethos; what qualifies his credibility. Also, kairos plays a large role because this article only has a huge significance because obesity is a huge problem now, in contrast to 20 years ago. The author is trying to tell us that health care has transformed from being personal issues, to a sociological and public issue, and that change of focus has changed the outlook on many solutions to the problems of obesity. He says, all of the democratic candidates for president boasted plans to push health care further into the public sector.