COMMSTUD 102 Lecture Notes - Lecture 4: Online Dating Service, Mass Media, Health Promotion

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Media : when we talk about all forms of media. Medium : when we talk about specific medium. Mediated communication : a section of communication; involves media or a medium. Mediate : the act of intervening between message source and receiver. Rapid thought- mouth can"t talk as fast as we talk. Bringing the world together ( time & space ) Bringing work to home and home to work. All technologies are extinctions of basic human capacities. Communication technologies are extinctions of sensory capacities. Printing press = eye, radio= ear, television eye&ear. The significance of a medium derives from the mix of senses it engages. Synchronous : chatting, talking , immediate response. Asynchronous : bolt, email, text , not immediate response. Mas media viewed as extremely powerful in influencing knowledge, beliefs and values. Fear prompted by advertising, war propagandists, authoritarian regimes, dramatic incidents. Phase 2: minimal effects ( 1930"s - 1940"s ) less terrified of the media.

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