CAS EC 101 Lecture Notes - Lecture 23: Monopolistic Competition, Perfect Competition, Demand Curve

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28 Oct 2018
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Free entry and exit: like perfect competition. Downward sloping demand curve: more elastic than monopoly. Determining profit max quantity for monopolistic competitive firm. Price is on demand curve, not on mr. Profits and losses shown same way as monopoly and perfect competition: below demand curve = profits, above demand, losses. As firms enter, a monopolistic competitive firm s de(cid:373)a(cid:374)d decreases, and curve shifts left. Profit > 0, entry occurs, number of firms increases, demand for product of incumbent firms decreases, demand curve of incumbent firms shifts left, qmc goes down to point where p = ac, economic profits are zero. As firms exit, a monopolistic competitive firm demand increases shifting curve right. Profit < 0, exit occurs, number of firms decreases, demand for product of remaining firms increases, demand curve of incumbent firms shift right, qmc goes up to point where p = ac, economic profits are zero. Innovation to lower cost: marketing campaigns to look better than competition.

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