CAS PS 261 Lecture Notes - Lecture 8: Cognitive Dissonance, The Control Group, Self-Perception Theory
22 Sep 2018
School
Department
Course
Professor
Document Summary
Attitudes lead to behavior and behaviors can lead to attitudes. How good or something is; how you like or dislike something. There are different ways to think about attitudes. The most popular is the tricomponent conceptualization of attitudes: Certain attitudes are going to be more cognitively based and some are going to be more affectively based. Research on attitudes started because attitude affects behavior. However the earliest research believed that this correlation did not really exist. He traveled around with an asian couple and recorded whether different establishment would serve this couple. This was during a time when there was rampant discrimination. Before going to the places, he called the establishments and asked whether they would serve people who are part of a minority group. What he found was that his attitudes (they said that they would not serve) were not corresponding to their behavior (they actually did serve them).
