CAS SO 100 Lecture 7: SO 100 Lecture 7

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SO 100 Lecture 7
Case study- An intensive investigation of one particular unit of analysis in
order to describe it or uncover its mechanisms.
Mary Patillo studied Chicago neighborhood of North Kenwood using
participant observation method
Participant Observation- A qualitative research method that seeks to
uncover the meanings people give their social actions by overserving their
behavior in practice
Knowing how and when to probe and when to back off is part of the art of
interviewing that results from practice
o IF an interview becomes very structured it falls into the next
category: survey research.
Surveys are an ordered series of questions intended to elicit information
from respondents, and they can be powerful methods of data collection.
o They may be done anonymously and distributed widely to reach a
much larger sample
o They can be done in person or over the phone
o Different from interviews in that a set questionnaire exists.
o Generally converted into quantitative data for statistical analysis.
They General Social Survey (GSS) run by the National Opinion Research
Center of the University of Chicago is one of the premier surveys in the
United States.
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