Filter By
Filter Reset
Semester
Class Notes (1,032,860)
US (405,171)
BU (8,410)
COM CO (250)

Class Notes for Core Courses at Boston University

COM CO 101 Lecture Notes - Lecture 1: Twin Peaks, Media Franchise, Transmedia Storytelling

COM101 SPRINGSEMESTER2018 FILMANDTELEVISION:PROF.LINDSEYDECKER yiyan411@bu.edu Tuesday, January 23, 2018 Media Industry Studies and the Transmedia Franchise What is a transmedia franchise? How has it proliferated thought t...

Core Courses
COM CO 101
Dustin Supa
COM CO 101 Lecture 2: Journalism Fall 2017

COM101 SPRINGSEMESTER2018 JOURNALISM:DR.NOELGROVES Yiyan411@bu.edungroves@bu.edu Tuesday, 27 February 2018 Journalism Deals with Real Life It holds up a mirror and says this is who we really are The watchdog of humanity, t...

Core Courses
COM CO 101
Dustin Supa
COM CO 101 Lecture 3: Mass Communications Fall 2017

COM101 SPRINGSEMESTER2018 JOURNALISM:DR.TRACIHONG Yiyan411@bu.edutjhong@bu.edu Tuesday, 03 April 2018 What is MCADPR? Create strategic messages for Specific purposes Specific audiences Specific outcomes Develop models and ...

Core Courses
COM CO 101
Dustin Supa
COM CO 101 Lecture Notes - Lecture 1: Empiricism, Bourgeoisie, Calvinism

find more resources at oneclass.com 2017.11.27 By the 1550s, Machiavellian was a synonym for satanic Today, The ends justify the means sometimes you have to use evil methods to get positive goals If the goal is good one...

Core Courses
COM CO 101
Dustin Supa
COM CO 101 Lecture Notes - Lecture 1: Twin Peaks, Worldbuilding, Transmedia Storytelling

COM101 0921 THU LECTURE Screenwriters role in lm -Writing on speculation (sometimes adapted from novels, comics) -Writing under contact (they know you ask you to write) -Rewriting Screenwriters role in television -Sta writ...

Core Courses
COM CO 101
Dustin Supa
COM CO 101 Lecture Notes - Lecture 5: Pulp Magazine, Printing, Manuscript Culture
Premium

COM Ch 5 Reading - Journalism Papyrus Codex Manuscript culture Illuminated manuscripts Block printing The Gutenberg Revolution: The Invention of the Printing Press (1453-1456) Paperback books Dime novels Pulp fiction: A re...

Core Courses
COM CO 101
Dustin Supa
COM CO 101 Lecture Notes - Lecture 4: Coca-Cola Zero Sugar, James E. Grunig, Press Release
Premium

092518 Lecture 1 Public Relations Public Relations The Public Relations Society of America or the PRSA says: Public relations is a strategic communication process that builds mutually beneficial relationships between organ...

Core Courses
COM CO 101
Dustin Supa
COM CO 101 Lecture Notes - Lecture 2: Mass Communication, Top Priority, Crisis Communication
Premium

Dr. Arunima Krishna arunimak@bu.edu Office 301A, 704 Comm Ave Types of Communication: Intrapersonal: introspection Interpersonal: one-on-one interactions with a sender and 1+ receiver Group Mass Communication: sending a me...

Core Courses
COM CO 101
Dustin Supa
COM CO 101 Lecture Notes - Lecture 3: Impulse Purchase, Influencer Marketing, Pathos
Premium

091818 Lecture 1 Recap of last week Strategic communication is everywhere Being strategic = understanding audiences + establishing objectives Disasters are large scale events that require immediate action from multiple age...

Core Courses
COM CO 101
Dustin Supa
COM CO 101 Lecture Notes - Lecture 7: Video News Release, Investor Relations, Direct Lobbying In The United States

Why Its Important to Plan - Successful PR programmes dont just happen - Research + careful planning + implementation - Consideration of objectives + audiences - Ensure campaigns stay within budget ...

Core Courses
COM CO 101
Supa
COM CO 101 Lecture Notes - Lecture 6: James E. Grunig, Marketing Mix

Public Relations - Strategic communication process that builds mutually beneficial relationships between organizations and their publics Defining Publics - Individuals or groups of individuals that h...

Core Courses
COM CO 101
Supa
COM CO 101 Lecture Notes - Lecture 5: Elaboration Likelihood Model, Homophily, Pathos

Persuasion: use of communication to influence beliefs, attitudes and/or behavior - Propaganda is an unethical type of persuasion (use of info that is biased or misleading to influence people for political pu...

Core Courses
COM CO 101
Supa
COM CO 101 Lecture Notes - Lecture 4: Product Placement, Impulse Purchase, Online Advertising

Advertising: structured and composed nonpersonal communication of information that are paid for and persuasive in nature about products/services by identified sponsors through various media - A structured communicat...

Core Courses
COM CO 101
Supa
COM CO 101 Lecture Notes - Lecture 2: Crisis Communication, Deepwater Horizon Oil Spill, Buzzfeed

Strategic Communication: The Present and Future of Mass Communication Strategic Communication - Effort to bring together all functions within an organization that utilize communication to ensure that all ...

Core Courses
COM CO 101
Supa
COM CO 101 Lecture Notes - Lecture 1: Mass Communication, Mass Media, Media Consumption

Types of Communication Intrapersonal (thoughts to yourself) Interpersonal (talking to one or a few other people) Group (3040) Mass Communication (interactions between a sender and a mass audience) Audience is unseen C...

Core Courses
COM CO 101
Supa

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit