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Dominant Media

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Core Courses
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COM CO 101
Tammy Vigil

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Dominant Media Updated Oct 8, 2013 History and Evolution Media is the Message • Marshall McLuhan • Basic Influence of Individual Medium • Broader Social Impact of Dominant Media • Medium is dominant part of the message • Expectations shift as new media becomes dominant Evolving Methods of Communication • The Oral Tradition (speaking) • The Literate Tradition (print) • The Electronic Age (radio, TV, internet) Changes with Each New Dominant Medium: • Relationship between Source and Receiver • Malleability of Information (how much does it change) • Community vs. Individual focus (us vs me/I) • Active vs. Passive Rec
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