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CLASS 3 NOTES.docx

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Department
History
Course
CAS HI 282
Professor
Marilyn Halter
Semester
Spring

Description
CLASS 3 NOTES Narrative of an Object • Ex: history of chocolate, feminine  masculine 1. Where does object come from/ who made it 2. Career so far? What have its uses been/ what is ideal career 3. Aspects of object emphasized in marketing 4. Cultural meanings emphasized 5. Who are its users? 6. What are ages & periods in life & what are cultural markers 7. How do uses change w/ age & what happens when no longer useful Sony Walkman Narrative • Born in 1979 • Headphones were sign of disability  nobody thought it would be popular • Sony  Walkman o Aerobics phase • Variations include... o Solar power o Water proof Phases of American Marketing I. Fragmentation • Dictated terms of business • Fragmented b/c of absence of communication/transportation II. Unification • Develop national mass market • Marketers influencing general consumers  creating desires • Advertising & fra
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