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INTRO NOTES.docx

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Department
History
Course
CAS HI 282
Professor
Marilyn Halter
Semester
Spring

Description
INTRO NOTES THIS COURSE Transformations of consumer society and relationships over the last few years When did society shift from productions  consumption Course will cover mass consumerism – 20 & 21 century CONSUMER HISTORY Mall of America • Minnesota • Biggest mall – 78 football fields • 2 billion revenue/year “Consumerism made in America” • booming economy WWII  recession • age of affluenza (> 10 trillion in spending per year) • 1986 – more high schools than shopping centers • 2006 – more shopping centers than high schools Why Shop? • Define as individual • Shop to celebrate • Shop to be responsible • Shop to be social • Etc... Buyosphere Modern consumer beliefs • You are what you have • Durable goods = temporary objects o enjoy for a while  sell or trade or share o focus on u
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