SAR HS 201 Lecture Notes - Lecture 3: Baby Boomers, Functional Food, Probiotic

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Food has function that is beyond basic nutrients. Foods that have a positive effect on health beyond providing basic nutrients. Functional foods marker to reach more than billion by 2024. 1 in 4 consumers seek health benefits from food, like weight loss, energy, and digestive health are the most sought-after benefits. There are 75 million americans age 52 to 70. The number of americans ages 65 and older is projected to more than double from 46 million today to over 98 million by 2060. Baby boomers are interested in hedging against the aging process and age-related diseases through their diet. Economical way for health professional to treat chronic disease. Example: cholesterol-lowering oats and/or plant sterols may be preferable to drugs. Phytochemicals: compounds in plant foods that benefit health. Beta-carotene in carrots protects cells from damaging substances that increase risk of some chronic diseases, including cancer. Zoochemicals: compounds in animal food products that benefit health.

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