SAR HS 325 Lecture Notes - Lecture 10: Hong Kong Dollar, United States Dollar

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Small Group Discussion: Coke
What is the meaning of the 1950 Time Magazine Cover?
o As Coke became an international product, it became an integral one to every
country. It helped stimulate development, economic growth and profits and was
seen as a generally positive thing.
How has the relationship between Coke and developing countries changed between
1950s and today?
o Before, it was seen as a symbol of luxury and the ability to buy an expensive
product.
o Presently, it is seen as a symbol of unhealthiness, a replacement for lack of clean
water, environmental problem.
Essentially this is a western ideology, due to soda taxes and the current
health movement
How does “big business” influence developing countries?
o Arguments:
Is it Coke’s ethical responsibility to continue production which will
subsequently cause lower developed countries to prioritize Coke over
water (and their lack of it)?
The Big Mac Index
An informal way to measure the purchasing power parity (PPP) between nations
o Essentially compares different countries’ currencies by pricing out a “basket of
goods” in each country
o Named because it uses the price of a McDonald’s Big Mac as a benchmark
ex: Hong Kong big mac price = $2.19 which is 50% of the price of a U.S. big mac price =
$4.37
o Thus, the Hong Kong dollar is 50% undervalued relative to the U.S. dollar on a
PPP basis
When the exchange rate of dollars and another form of currency is greater,
the big mac index shows that the other form of currency is overvalued
When the exchange rate of dollars and another form of currency is lower,
the big mac index shows that the other form of currency is undervalued
Pros
o Based on a single, standardized consumer product
o This is a simple method to help understand exchange rates
Cons
o Western fast food can be a luxury and therefore very expensive
o Competitive markets can increase/decrease prices for a big mac
o Does not take into account difference in transportation costs, taxes and tariffs
Globalization a historical process as the result of human innovation and technological progress
Involves the increasing integration of economies around the world by the movement of
goods/services/capital across boarders
o Sometimes there can be movement of people (labor) and knowledge (technology)
across boarders
There are broader cultural/political/environmental dimensions of globalization
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