SMG IS 223 Lecture Notes - Lecture 8: Social Technology, Price Discrimination
21 Jun 2018
School
Department
Course
Professor
E-commerce
Doing business through the internet
Physical: brick and mortar
Click and mortar-- is inbetween
Virtual-- click only
Why E commerce is Different
Ubiquity
oMarketspace is virtual
oTransaction costs reduced
obeing able to surf the web on your mobile device while riding a bus or train.
Global reach
oTransactions cross cultural and national boundaries
obeing able to buy products from another country
Universal standards
oOne set of technology standards: Internet standards
obeing able to exchange files with someone else.
o
Richness
oSupports video, audio, and text messages
oyoutube
Ineractivity
ousing a chat window to interact with technical support at a merchant’s website.
o
Information density
oGreater price and cost transparency
oEnables price discrimination
obeing able to find hundreds of prices for the same product online from different
merchants.
o
Personalization/customization
oTechnology permits modification of messages goods
owebsite that adjusts to your preferences, such as Amazon.
o
Social technology
oPromtoes user content generation and social netowrking
ouploading videos to YouTube.
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Ubiquity: marketspace is virtual, transaction costs reduced, being able to surf the web on your mobile device while riding a bus or train. Global reach: transactions cross cultural and national boundaries, being able to buy products from another country. Universal standards: one set of technology standards: internet standards, being able to exchange files with someone else. o. Richness: supports video, audio, and text messages o youtube. Ineractivity: using a chat window to interact with technical support at a merchant"s website. o. Information density: greater price and cost transparency, enables price discrimination, being able to find hundreds of prices for the same product online from different merchants. o. Personalization/customization: technology permits modification of messages goods, website that adjusts to your preferences, such as amazon. o.
