COM CM 331 Lecture Notes - Lecture 14: Speechwriter, Times New Roman

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 331
• Professor: Brent Skinner

Document Summary

Subject -> topic -> goal -> specific goal -> thesis. Subject = simplest summary of what the speech is about; can take several possible angles for any potential speech. Thesis = what"s in the speech that enables it to achieve the specific goal. Everybody"s memo must identify the subject, topic, specific goal and thesis. Prepare a paragraph to identify audience, demographics and setting; explain scenario"s relevance to the speaker. 1 1/2-2 pages in size 11 times new roman. Important to use repetition: tell what you"re about to tell tell the story itself tell what you just told.