CLASS 2 NOTES
January 21, 2014
•Theory of relational dialectics (Baxter & Montgomery, 1988)
o In relationships we always have tensions
o The closer the relationship, the more conflict will arise to pull people apart
o Tensions—when we have too much of one type of entity- we want to go
the other direction
•A“good” theory should
o Have strong explanatory power
o Predict the future
o Be simple
o Be able to be tested
o Be useful
•The Communication Process
o According to Lasswell (1948)—when he think about communication- idea:
WHO is the communicator WHAT did they say in WHICH channel to
WHOM with WHAT EFFECT
•Mathematical Theory of Communication
o Proposed by Shannon and Weaver (1947)
Also considered “Information Theory” of signal transmission
o The process is on the slide*
o Its one direction and linear
o Doesn’t really know how message is transmitted- doesn’t account for noise
What can serve as noise?
•€€€€€€Friends opinions, thoughts, etc.
•Three conceptions of media
Mostly what people think about media as
Content delivered through the channel
Ex: program, story, advertisement, film, music, PSA, speech
Grammar of technology, evoking different reactions
•Ex: audio, visual, knowledge Like people have their own style, and like different types of music
Way of communicating—changing over time like with emoticons
o Formal features
Features or environment that the medium offers
•Ex: movie theatre, 35” television environment, virtual
environment, two-dimensional newspaper
o What do we mean when we say that we are taking a “cognitive approach”
to studying mass communication?
Shapes how you view the real world
Shapes social reality
o Acquisition of knowledge through media experiences
How do our minds create knowledge?
How do we create our own “social reality”?
o Is there a difference between the real world vs. the media world?
Depending on source- may be getting a limited perspective
Wont necessarily share everything from the real world in the media