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Boston University
Mass Communication, Advertising & Public Relations
COM CM 380
Mina Tsay- Vogel

CLASS 2 NOTES Class Notes January 21, 2014 •Theory of relational dialectics (Baxter & Montgomery, 1988) o   In relationships we always have tensions o   The closer the relationship, the more conflict will arise to pull people apart o   Tensions—when we have too much of one type of entity- we want to go the other direction •A“good” theory should o   Have strong explanatory power o   Predict the future o   Be simple o   Be able to be tested o   Be useful •The Communication Process o   According to Lasswell (1948)—when he think about communication- idea: WHO is the communicator WHAT did they say in WHICH channel to WHOM with WHAT EFFECT •Mathematical Theory of Communication o   Proposed by Shannon and Weaver (1947) Also considered “Information Theory” of signal transmission o   The process is on the slide* o   Its one direction and linear o   Doesn’t really know how message is transmitted- doesn’t account for noise What can serve as noise? •€€€€€€Friends opinions, thoughts, etc. •€€€€€€Language barrier •Three conceptions of media o   Conduit Mostly what people think about media as Content delivered through the channel Ex: program, story, advertisement, film, music, PSA, speech o   Language Grammar of technology, evoking different reactions •Ex: audio, visual, knowledge Like people have their own style, and like different types of music and stuff Way of communicating—changing over time like with emoticons and abbreviations o   Formal features Features or environment that the medium offers •Ex: movie theatre, 35” television environment, virtual environment, two-dimensional newspaper •CognitiveApproach o   What do we mean when we say that we are taking a “cognitive approach” to studying mass communication? Shapes how you view the real world Shapes social reality o   Acquisition of knowledge through media experiences How do our minds create knowledge? How do we create our own “social reality”? o   Is there a difference between the real world vs. the media world? Depending on source- may be getting a limited perspective Wont necessarily share everything from the real world in the media
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