CLASS 5 NOTES.docx

3 Pages
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Department
Mass Communication, Advertising & Public Relations
Course Code
COM CM 380
Professor
Mina Tsay- Vogel

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CLASS 5 NOTES  Reading ­ TPE Article      Third person effect ∙      Perception that communications exert stronger effect on others than on oneself Conclusion ∙      Third­person effect is reliable and persistant phenomenon ∙      Emerges across variations in question order, format, wording   Clintons sex life scandal ∙      Reflection of third­person effet   The Siege ∙      Argued that movie gave impression that every muslim student business owner and  activist is threat ∙      Movie did not indicate attacks on muslims because of this o   Rather, perceived that the stereotypes would increase prejudice   TPE ∙      Belief that communications exert stronger impact on others than on self ∙      Individuals exposed to mediated message believe it will “not have its greatest impact  on me” ∙      Assertion that others will think in one way leads to actions and effects ∙        Model for Third­Person Effect   Exogenous variables à mediating processes à third­person effect content à consequences   Why does TPE occur? ∙      Is TPE a methodological artifact? o   Intriguing disconnect between perceptions of communication o   Cause for users censoring content that is deemed undesirable o   Censorship: §  Pornography §  Television violence §  Media in general §  Sexual and violent television content in Singapore §  Cigarette beer liquor and gambling advertising §  Rap music §    Limitations ∙      No studies looked at actual behavior, just attitudes ∙      Messages in question may not be sufficiently offensive and worthy of censorship   Messages perceived as desirable ∙      People less likely to exhibit TPE Participants will admit to being influenced  Class Notes Common perceptions of Media Influence: Third­Person effect   Perceived v. actual effects  theory analyzing perceived effects of media third person effect • example: 'tv violence will affect other children more than mine' • example: 'internet pornography affects others more than me' • support for third pe
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