CLASS 7 NOTES.docx

2 Pages
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Department
Mass Communication, Advertising & Public Relations
Course Code
COM CM 380
Professor
Mina Tsay- Vogel

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CLASS 7 NOTES Class Notes    Primary Assumptions ∙      How so? o   Diminish/terminate negative mood What are the different findings from mood management? ∙      If seeking pleasure, shy away from content that makes us not feel good ∙      Negative mood state à choose to be more pleasurable Bryant & Zillmann study Bored or stressed Arousal ∙      bored à exciting programs ∙      stressed à relaxing programs   Mood management via digital jukebox Mood: good, bad, neutral ∙      Music selection   Mood Related to Consumer Behavior Why you should shop for cars when youre grumpy Much more attracted to peripheral cues than central argument   Romance and Media ∙      Findings show that break ups less likely to watch sad rom coms ∙      More likely to see something that cognitively engages you Aggression and media ∙      Going in with baseline of anger ∙      Which genre will make aggression go down? o   Quiz shows o   Cognitively involved content §  Reduces negative emotions! Less aggression Criticisms ∙      Very individualistic  ­ doesn’
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