Mass Communication, Advertising & Public Relations
COM CM 380
Mina Tsay- Vogel
CLASS 12 NOTES
Video example summarizing reinforcement
Theory of Balanced States
Unbalanced states --> tension
-never want to feel tension!
--> restore balance
symmetry = balance
• cognitive dissonance
• inconsistency between attitudes or behaviors
• actions to reduce dissonance
• we have need to maintain stable and positive sense of self
• related to 3rd person effect!
we have attitudes and behaviors that are...
• consistant (consonant)
• going to class every day, example of attitude towards work ethic
• inconsistant (dissonant)
• I have attitudes and behaviors that aren't even related
• work ethic has nothing to do with the movies I watch