CLASS 12 NOTES.docx

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Department
Mass Communication, Advertising & Public Relations
Course
COM CM 380
Professor
Mina Tsay- Vogel
Semester
Spring

Description
CLASS 12 NOTES Video example summarizing reinforcement Theory of Balanced States Unbalanced states --> tension -never want to feel tension! --> restore balance symmetry = balance • cognitive dissonance • ­­­ inconsistency between attitudes or behaviors • ­­­ actions to reduce dissonance • we have need to maintain stable and positive sense of self • ­­­­related to 3rd person effect! we have attitudes and behaviors that are... • irrelevant • consistant (consonant) • going to class every day, example of attitude towards work ethic • diligent! • inconsistant (dissonant)  • I have attitudes and behaviors that aren't even related • work ethic has nothing to do with the movies I watch Car
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