CLASS 14 NOTES.docx

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Department
Mass Communication, Advertising & Public Relations
Course
COM CM 380
Professor
Mina Tsay- Vogel
Semester
Spring

Description
CLASS 14 NOTES violence in general, then a few theories that look at violence in context RESEARCH ON VIOLENCE consumption of media violence --> aggressive tendencies, violent behavior, attitudes and perceptions of violence what is researched? • perceptions of being victemized • attitudes about violence • link to peoples fear levels • short and longterm effects (many theories address this) Short term • social learning (bobo doll, rewarded ­­> motivated, vicarious learning)  Long term (focus of lecture) • cultivation theory  • desensitization (how people argue about this as effect of social media) CULTIVATION • examining PROLONGED AND HEAVY consumption of TV on perceptions  of social reality  • linking back to schema theory • different doses of themes • culture adopts TV reality and value system • themes include crime,  • repetition of themes • happens more than actually happens in real world • ­­­electronic storyteller video (tv tells us stories about world) • mean world syndrom • heavy tv vie
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