SMG MK 323 Lecture Notes - Lecture 6: Neutrogena, Hawaiian Tropic, Sunscreen
24 Sep 2016
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New products, price, special promotions, competition, consumers, distribution, advertising: two approaches to forecast: Example is the case attached at last: market share forecast. 1: estimate category sales in $ and units, what category share do you expect. Example: new sunscreen product http://www. bu. edu/news/2016/02/02/researchers-develop-concept-for- new-sunscreen-that-allows-body-to-produce-vitamin-d/ (here is the intro to this product) This product belongs to suntan lotion and oil. Its us total dollar sales is million. Step 3: what category share do you expect in year 1 and 5. What share could a new product from a new small company expect after 5 years? http://canadianentrepreneurtraining. com/the-market-share-method-for- forecasting-sales/ (here is a better website to explain this method) Make a sales forecast to estimate how many units they will sell in the next year. (it is also an example for base model) 1-5 (survey: where did you heard of this brand? (survey) Repeat visits (2 visits & 1 pizza per visit) We do not take unsure and definitely not buy purchasers into consideration.
