socinfluence.docx

5 Pages
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Department
Psychological & Brain Sciences
Course Code
CAS PS 261
Professor
Anne Gehrenbeck- Shim

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Social Influence (Material from Ch. 8) 01/21/2014 Social Influence Obedience – implies some type of authority Conformity Compliance – relies on peers or one­to­one situations Obedience – Milgram Stanley Milgram’s Obedience Study – Yale, 1962 Historical implications: 17 years post WWII – Hitler – “I was just following orders” Deceptive research like this gave rise to current IRBs and ethical questions (right to withdraw, informed  consent, etc.) Ethical need for debriefing of participants afterward Questions about research methodology – all male participants, etc. Obedience Level of obedience to commands came down to three factors: Proximity of person making command Proximity of person being “shocked” Authority of person/entity giving command: “The experiment requires…”, “It is essential that you  continue…”, Yale U vs downtown Bridgeport insignificant  Obedience – Interaction with Emotion Responsibility – “Do you take full responsibility?” Rationalization – “I was just about to get out of here…” Denial of anxiety – “He might be dead in there…” but kept shocking Nervous laughter – “You sure had me going…” Conformity – Individual in Context Solomon Asch – classic conformity experiment 1951, 1955 – lengths of lines –                                      ­        –        — Standard       Comparison   A        B        C “Stooges” in on experiment gave wrong answers Participants (who answered last) 76% of the time conformed to stooges’ answer Conformity – Differential Effects Presence of one “ally” Presence of other outlier “votes” Public conformity vs. private acceptance Examples: choosing a movie with friends, discussing a book you read, lone dissenter vs. having a  compatriot Factor Affecting Conformity Cohesiveness of group, e.g. T­shirts for fund­raisers, uniforms for team sports Size of group, e.g. more is better Descriptive norms – what do people normally do in a situation, e.g. religious rituals Injunctive norms – what ought to be done, e.g. wait your turn in line Normative focus theory: norms infl
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