SMG SM 131 Lecture Notes - Lecture 10: John Stuart Mill, Immanuel Kant, Jeremy Bentham

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In the business context, utilitarianism is often the default analysis (cost-benefit analysis: critiques are, fails to respect individual rights, places the same value on everyone"s happiness, focuses on outcomes and not motives. Principles of rights: a principle that expresses morality form the point of the individual. Rawls"s principle of justice: focused on fairness, equity and justice, reasoned that the right decision involves being ignorant of our status in life (veil of ignorance) Virtue ethics (long-term: what kind of person i want to become: the philosopher aristotle is most closely associated with virtue ethics. It focuses on the question of what sort of person should i be or become? : virtue ethics focuses on the individual acquiring certain virtues like honesty, fairness, truthfulness, trustworthiness, benevolence, respect and non- malfeasance. The golden rule: do unto others as you would have them unto yourself .

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