PSYC 310 Lecture Notes - Lecture 6: Social Proof, Social Influence, Nuremberg Trials

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Social influence: how the imagined or applied presence of others affects people"s affect, behavior, and cognition. The tendency to behave o think in ways consistent with group norms. Use others as a source of information. Participants estimated the distance a light moved. Participants asked to compare standard line to other lines. Refers to change in behavior from a direct request from another person or group. First asked then gave reason with asking. Final was because i have to make some copies . If you"re unsure how to act, then do what others do. If someone does you a favor, then you should reciprocate. But wait i"ll sell it to you for just $. 75 cent . If you commit to something then you should follow through with it. Have people agree with a series of statements. Present a request that they must agree with to stay consistent. Have half of people asked to put big drive carefully signs on front lawns.

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